OK, I’ll admit, I’m a climate panic snark. Perhaps it goes back to my days as a Brand Architect for a leading solar company. Back then we worked really hard to develop products and messages that resonated with the new energy reality: the idea that there were cleaner and better energy alternatives out there. Over time those energy alternatives became cheaper as well, and now compete with or beat traditional energy systems in certain regions. It made good, clean and — above all — SANE, sense, and it worked. We installed a helluva lot of solar, and took pride in it.